IT blogs • Video advertising: how to create a video, where to promote and how to evaluate the effectiveness

Video content is definitely a trend of the last few years. And it's no surprise that video ads are in high demand. But, alas, not everything is so simple. To launch video advertising, you need to take into account many points: develop a script, shoot a video, choose a site where this ad will be placed, and also correctly set up impressions in the advertising network. We will analyze all these nuances in the article.

Before you start advertising, you need to decide on the goal and understand whether this advertising format is suitable for you or not.

Let's start with the first point - goals. Before launching, you should have a clear understanding of why video ads are needed. In general, the goals are different.

  • increase brand awareness in the market;
  • raise interest in the brand;
  • talk about a product that has not yet formed a demand; <
  • drive traffic to the site;
  • etc.

The only thing worth considering is that video ads do not bring quick sales, but they indirectly affect them. The following chain works:

Therefore, if you want to get customers here and now, then video advertising will not help.

In order to figure it out, it remains to understand whether it is suitable for your business or not. In general, in my opinion, this ad format will suit almost any niche. One company can use a video to tell about their brand and work with market positioning, while another can raise interest in the product.

By the way, video advertising also works well for the B2B segment. Watch at least a video from the iKrA Video studio:

And now you can move on to a more urgent question - who to contact to develop a video.

How to create a video?

There are actually two options. The first is to contact the video studio, the second is to do everything yourself.

Opening a new business in the construction industry

Creation history

The history of the car, which is now known as the VAZ-2110 (Lada 2110), began in 1983 when the first model of the sedan appeared, which strongly resembles the Opel Ascona and Ford Record cars of that time. This car had a rear-wheel drive and, according to plans, it was to be called VAZ-2112, but it did not receive approval for further development.

Development continued, at the beginning of 1984 another unsuccessful layout was built, which was also abandoned. The matter got off the ground only when the development of a new sedan of the Samara family with the VAZ-21099 index began. The first prototype, released at the end of 1984, already bore the factory index VAZ-2110. It was a prototype of the so-called "Series 0", during its manufacture almost all parts were taken from the cars of the first "Samara" family (2108/09/099). The prototype VAZ-2110 "zero series" strongly resembled the VAZ-21099, in its design there was only one left rear-view mirror and a single wiper.

The first prototypes of the future VAZ-

A year later, after the next improvements and changes in the design, the so-called 100th series of the VAZ-2110 car was born, which was named “Afalina. After the hundredth series, the next and next came out in increments of one hundred, the more the series was marked with, the more it looked like a production car. With each new series, the car less and less resembled the original rear-wheel drive project, for example, in the project of the 300 series, it was already possible to easily recognize the top ten that went into mass production. It should be noted that the aerodynamic refinement of the 300 series was carried out with the participation of Porsche.

The prototype, which was almost ready for serial production, was shown in 1992 to Russian President Boris Nikolayevich Yeltsin during his visit to the Volzhsky Automobile Plant. This copy was recommended for serial production, however, due to the economic crisis, serial production was postponed, and only in June 1995 was the first pilot batch of VAZ-2110 cars produced, and full-fledged serial production was launched only for the next 1996.

Prototypes of the VAZ-series car, and

The serial car VAZ-2110 for its time (in the mid-90s at the time it was released) had a modern design, both exterior and interior and a spacious trunk with a volume of 480 liters. Throughout the entire production period, the appearance of the car practically did not change and in this form in Russia it was produced until 2007, after which the car was completely replaced by the new Lada Priora sedan.

The VAZ-2110 sedan was produced not only in Russia, but also in Egypt and Ukraine by the Bogdan corporation. The Ukrainian "ten" bore its own name "Bogdan" and was produced until 2014. During the production of the VAZ-2110, it had many modifications, these were models with both a carburetor and an injection engine, both 8 and 16-valve, both 4 and 2-door coupe and even sports modifications.

Design and construction

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