Bowling club business plan

* Average data for Russia are used in calculations

The cost of the project, taking into account working capital, will amount to 15,443,000 rubles. More than 70% of this amount is planned to be allocated for the purchase and installation of equipment.

Project Summary

The goal of the project is to open a bowling center in a city with a population of up to 700 thousand people. The essence of the project is to create a bowling alley area for 8 lanes and a recreation area with a mini-cafe on an area of ​​720 sq. meters. The main audience of the bowling center includes people between the ages of 8 and 45. The financial calculations of this business plan are given for a five-year period of work, taking into account the seasonality indicators, as well as the planned occupancy rate of the center in the first year of operation - up to 30%, in the third year - up to 50%, in the fourth and subsequent - up to 70-80%. <

The main bowling center services are:

1.Hourly rental of a bowling alley;

The cost of the project, taking into account working capital, will amount to 15,443,000 rubles. More than 70% of this amount is planned to be allocated for the purchase and installation of equipment. Due to the high cost of the new set of equipment and the growth of the dollar exchange rate, preference was given to the use of remanufactured equipment of good quality American trademark.

The project will be launched within 4 months. According to the results of the first year of operation, it is planned to achieve attendance rates of 30%.

Industry and company description

Today bowling has ceased to be entertainment for people with high incomes and has been reformatted into mass entertainment. According to Investcafe analysts, the bowling market in Russia is growing steadily: until 2014, the number of lanes increased on average by 4% per year. This means that the market has not yet reached its saturation. First places in terms of quantity bowling centers are held by metropolitan cities - Moscow and St. Petersburg, as well as millionaire cities. The bowling alley market is highly diversified: none of the players has a significant share. The network players are mainly shopping and entertainment centers and family-style clubs. The main audience of bowling centers is young people from 18 to 30 years old, families, schoolchildren with predominantly middle and low incomes. Bowling centers are visited not only for the game itself, but also for fun and relaxation in the circle of loved ones. Bowling clubs often have snack bars and billiard rooms, slot machines and special rooms for children's parties. There are also bowling establishments in conjunction with a nightclub.

The goal of the project is to open a family-style bowling club in a city with a population of up to 700 thousand inhabitants. The essence of the project is to create a bowling alley area, as well as a technical area and an engine room, a recreation area and a reception with a mini-cafe. The center is located in a 720 sq. meters, located in the neighborhood with shops and a restaurant. The building is located on one of the busiest streets of the city near shopping and office centers, public transport stops.

The company's management structure includes a director who is also the founder of the company and who manages the center. He is in charge of strategic business planning and marketing policy. The director is directly subordinate to the manager, who is responsible for the work of administrators, sales and support personnel.